SIGNAL VS. NOISE

Turn A Square is a communication & design agency that captivates online + offline audiences.

The media landscape today is filled with cheap words and images. Our Job is to provide clarity, meaning, depth, and beauty. We work with an international network of creative talent to produce our work. We are medium-neutral and believe in creating experiences from a holistic starting point.

Apropos:

Turn A Square is led by Dan Benporat & Joseph Rosenfeld

© Turn A Square LLC 2013 / Facebook / Twitter

  • strategy

    strategy

    Creative Direction
    Brand Identity System
    Competitive Analysis
    Curation
    Social Media Strategy
    Business Development
    SEO

  • production

    production

    Copywriting
    Packaging
    Posters
    Illustration
    Brand Collateral
    Animation & Motion Graphics
    Video & Short Film Production
    Photography

  • digital

    digital

    Web Design & Development
    Responsive Design
    Interactive Art Direction
    Application Design & Development
    Content Management Systems
    E-Commerce

  • experiential

    experiential

    Event Production
    Public Relations
    Ambient Media
    Signage
    Sonic Branding
    Environmental Design

  • Stones Throw Records
  • As Issued
  • DubLab
  • Paper Ships
  • OCTNT
  • Seabirds
Stones Throw Records 15 Year

Stones Throw Records
15 Year Anniversary

When the head of the Stones Throw Records clan, Peanut Butter Wolf, approached us with the prospect of producing their 15 Year Anniversary show, it didn’t take us long to answer back. The show celebrated 15 Years of the venerable label’s history, and featured an almost festival-spanning lineup of over 25 bands, DJs, and MCs performing on two stages, with all of the label’s heavy hitters, including Mayer Hawthorne, Dam-Funk, Peanut Butter Wolf, and Madlib. Even “America’s Got Talent” semi-finalist Baby Boogaloo surprised the crowd with an appearance. We think he’s the next Michael Jackson.

Our scope of work included venue arrangements, performance logistics, marketing consulting, event promotion, public relations, and art direction within the venue.

The show was a great success. LA Weekly columnist Kai Flanders summed it up with his review of the show saying, “It’s the kind of thing that can only happen at a Stone’s Throw party. It kind of made you feel like anything was possible.”

Deliverables:

Event Production
Public Relations
Event Promotion
Art Direction
Venue Arrangements

Stones Throw Records 15 Year
Stones Throw Records 15 Year
Stones Throw Records 15 Year
Stones Throw Records 15 Year
Stones Throw Records 15 Year

Stones Throw Records 15 Year

Stones Throw Records 15 Year
Dublab Animation Screenshot

Dublab Proton Drive
Animated Film Flash

We created an animated web “film-flash” to promote Dublab’s annual Proton Drive fundraiser. Dublab is a 501(c)(3) non-profit/community supported web radio station and creative collective dedicated to the growth of progressive music, arts and culture. They raise 40% of their annual operating budget through the proton drive. To help support their creative endeavors, we enlisted Israeli animator, Ori Toor, to produce the film.

Deliverables:

Animation & Motion Graphics

As Issued

As Issued

As Issued is a art & design bookstore and gallery that has quickly become a hub for creative professionals and artists in Costa Mesa. We were tasked with creating a search engine optimized website where people could easily navigate past exhibitions and events, inquire about art purchasing, as well as a solution for integrating and customizing their Shopify e-commerce platform. We created printed materials that have been used as flyers and as banners in-store and at other pop-up events that As Issued participates in.

Deliverables

Web Design & Development
E-Commerce
SEO
Animation & Motion Graphics
Print Design


Web Shot

As Issued


Paper Ships

Paper Ships

We were enlisted to develop a summer concert series for the newly established Downtown LA venue, Exchange LA. The idea was to create a new demographic for the club-oriented venue, as well as develop a unique aesthetic in the LA scene that was dominated by repetitive and pastiche event concepts. We worked alongside the creative film collective, The Masses, to create the brand identity as well as environmental effects including live film montages and signage.

Working alongside the venue, we developed partnerships with members of the LA music community, including the the online radio station and creative hub, Dublab, KCRW radio, and various record labels. We worked directly with record label managers and talent agencies like Windish, WMA, and CAA to secure talent for the series. The series kicked off to great fanfare with the LA movie premiere event for the Sony Picture Classic’s “Beats, Rhymes, and Life: The Travels Of A Tribe Called Quest” which featured Phife from the group, Director Michael Rapaport, hip-hop luminary Prince Paul, and was reported on by outlets such as Yahoo Music, LA Weekly, and The LA Times.

Deliverables:

Brand Identity
Ideation
Event Production
Event Promotion
Art Direction
Web Design
Public Relations
Partnership Development

Paper Ships
Paper Ships
Paper Ships
Paper Ships

OCTNT

OCTNT

In the spirit of good coffee, community, and curiosity, we were excited to help with the conception of OCTNT: a monthly latte art and barista competition. What originally started as a local “Thursday Night Throwdown (TNT)” has grown into a serious ambition to help grow coffee culture in Southern California. We created a logo and an initial poster for this fledgling idea; but this is just the beginning. Global coffee domination awaits!

Deliverables:

Logo
Poster Design

OCTNT

Seabirds

Seabirds Kitchen Menu

First design for the start of our relationship with the newly opened “Seabirds Kitchen” of Seabirds Food Truck and The Great Food Truck Race fame.

Deliverables:

Graphic Design
Illustration

Seabirds Menu